I am passionate about everything related to the web, especially about e-commerce. I am specifically interested in using web analytics and various testing techniques (A/B and multivariate testing) for conversion rate optimization. I am also very fond of usability, forms and accessibility, still for the sake of increasing sales. Broadly speaking, I like to pay close attention to the whole online user experience.
Although I am not a developer, I learnt the basics of PHP, MySQL. My knowledge of HTML and CSS is a bit more extensive. I am also a bit familiar with hosting.
I try to read as much as possible online but also offline.